Do I need both Bokmål and Nynorsk on my Magento storefront?
Norwegian has two official written languages: Bokmål (used by ~85-90% of writers; close to Danish; default in Oslo, eastern + northern Norway) and Nynorsk (used by ~10-15%; Vestlandet / western Norway; based on rural dialects).
For most Magento stores: Bokmål is enough. It covers the Oslo + Bergen + Stavanger urban markets, and Nynorsk readers are bilingual in Bokmål. You’d add Nynorsk if:
- You sell heavily into Vestlandet (Sogn og Fjordane, Møre og Romsdal, Hordaland) where Nynorsk is the schooled written form.
- You sell to the public sector, the Mållova (Language Act) requires public bodies to use both languages, and your storefront / invoicing may need to mirror this for B2G procurement.
- Brand positioning, some outdoor / heritage / regional brands deliberately ship Nynorsk to signal authenticity.
Magento side: each language is a store_view, full content translation. Cost roughly doubles the i18n effort vs Bokmål-only. We usually launch Bokmål-only on day one and add Nynorsk in Phase 2 if the data supports it.