Magento vs Prestashop vs Shopify per il mercato italiano: quale conviene?

All three ship in Italy, but they sit in different brackets:

• Shopify, fast to launch, weak on SDI / FatturaPA (needs a third-party app like Fattura24 or Aruba Fatturazione), no native Codice Fiscale validation, weak B2B + Net-30. Good for €100k, €1M DTC.
• Prestashop, French-rooted but huge Italian footprint (Italian community ~30k merchants). Decent SDI modules from MDart / WebShopApp. Limited B2B. Good for €100k, €3M B2C.
• Magento 2 / Adobe Commerce, wins on B2B depth (Net-30/60, account hierarchy, Riba, P.IVA validation, IVA reverse-charge), SDI integration depth (multiple PDP options + native FatturaPA XML), and multi-store (Italy + DACH from one backend). Best for €1M+ B2C and any B2B.

For an Italian B2B fashion exporter doing > €5M with Net-30 wholesalers and EU intra-Community supply, Magento is the only platform that handles it without bolt-ons stacked five deep. What it means: if you need SDI + B2B + multi-country, Magento. If you’re a Sicilian artisan with 50 SKUs, Shopify + Fattura24 is fine.