How do I prepare my Magento store for Diwali / festive season?
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Magento Developer India
Festive season (Aug-Nov) is when ~40% of annual GMV happens. Our 8-week pre-festival ramp:
- Week -8: Performance audit, hosting upgrade if needed (most stores need 2-3× the off-peak capacity)
- Week -6: Hyvä migration (or Hyvä checkout-only) for the 8-25% conversion lift
- Week -4: Cache warming, CDN tuning, ImageMagick / WebP conversion
- Week -2: Load test (k6 / Apache Bench) to 10× normal traffic
- Week -1: Inventory sync verification, COD pincode refresh, GST tax-class double-check
- Festive week: 24/7 on-call coverage, real-time monitoring (New Relic + Slack alerts)
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