Should I migrate to Hyvä for my Irish DTC store?

Almost certainly yes if you’re on Luma. Irish mobile shoppers are demanding — they convert dramatically better on fast experiences:

• Lighthouse 95+ on Hyvä vs 40–60 on Luma fashion themes — Google ranks faster pages higher for category/PDP queries.
• Hyvä Checkout loads in < 1s — 50% lower bounce vs Luma checkout, especially mobile-first Irish DTC.
• Stripe / Revolut Pay / Apple Pay widgets render natively without the React/jQuery double-render that Luma has.
• An Post / DPD Ireland shipping pickers render instantly, no spinner-on-spinner.

Typical migration timeline: 4–6 weeks. Conversion lift in the first 90 days post-launch is usually 8–25% from speed alone — then optimisation work compounds it. See our Hyvä service page for fixed-price tiers.