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How do I integrate Vatera + Jófogás + eMAG.hu marketplace feeds?

The three Hungarian marketplaces with meaningful e-commerce volume:

  • eMAG.hu, the dominant marketplace in Hungary. Romanian-origin (Bucharest, 2001), expanded to HU 2013, now > 40% of Hungarian online retail. Full marketplace (3P) + retail (1P). Feed-in via XML / API, pricing rules, category mapping, fulfilment-by-eMAG option. eMAG performance score matters, low scores get delisted.
  • Vatera, Allegro-owned auction + buy-now site. ~3M active users. Good for collectibles, electronics, fashion overstock. Feed-out via Vatera Connect API; lower margin but steady volume.
  • Jófogás, classifieds (Schibsted/Adevinta-owned). C2C-heavy but B2C section growing. Less integrated, often manual posting.

Magento integration:

  1. Build a per-marketplace XML feed, product, price, stock, category, images. Cron-refresh hourly.
  2. Map your Magento categories to each marketplace’s taxonomy (eMAG has ~5,000 categories, mapping matters for visibility).
  3. Pull orders back via marketplace API into sales_order with a marketplace_id custom attribute.
  4. Update stock + price across all 3 from a single Magento source-of-truth (with safety margins for slow-syncing marketplaces).
  5. For eMAG specifically: monitor performance score, cancel-rate, and delivery-time metrics, bad scores hurt rankings.
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