Magento vs Shopify vs WooCommerce, which fits the Greek market?

All three are common in Greece, but the right answer depends on volume + B2B needs + how serious your myDATA AADE flow is:

• Shopify, fastest start, dominant in early-stage Greek DTC (fashion, beauty, food gifting). Weakest at: real Greek bank gateway support beyond Stripe (Alpha Bank Pay / Piraeus / Eurobank usually need 3rd-party apps or workarounds), myDATA real-time (no native integration), multi-store GR + CY, B2B AFM workflows.
• WooCommerce, popular with the €100k, €500k bracket and Greek freelancers / agencies. Cheap, plugin-rich, but myDATA integrations are usually 3rd-party paid plugins that often break on WP/PHP upgrades. Performance suffers above 10k SKUs.
• Magento 2 / Adobe Commerce, best fit when you need real Alpha Bank Pay + Piraeus + NBG + Eurobank bank-direct integration, native myDATA AADE real-time invoice transmission, AFM + VIES validation, multi-store GR+CY+international, Aegean-island reduced-VAT zones, and serious B2B with trade accounts.

Tipping point: €500k+ revenue, or 5k+ SKUs, or any serious B2B with AFM-validated companies, Magento wins clearly.