Magento vs Prestashop vs Logicommerce vs Shopify Plus para el mercado español

Each platform has a Spanish-market sweet spot. Here’s the honest comparison:

• Magento 2 / Adobe Commerce, the answer when you need real multi-language (Castellano + Catalán + Euskera + Galego), multi-store (ES + PT + AND), B2B with NIF + VIES validation, or marketplace feeds at scale. Best ROI from €500k GMV upward.
• PrestaShop, dominant in the Spanish €100k, €2M segment because it’s cheap and has loud Spanish community modules. Hits walls on multi-store, B2B, and TicketBAI / Veri*Factu integration. Migration to Magento is common at €2M+.
• Logicommerce, Spanish SaaS (Barcelona-based), strong in B2B + omnichannel verticals, decent for €1M, €10M merchants who don’t want self-hosted ops. Limited customisation; you rent the platform.
• Shopify Plus, great for DTC fashion / beauty up to €5M but Bizum integration is weaker, Spanish-market apps are thinner, and Spanish accountancy / Veri*Factu integration is patchy. Strong if you’re cross-border-first.

We’ve migrated 30+ Spanish stores between these platforms. The audit step shows the real cost-vs-fit picture before you commit.