What changes between a København boutique, a Nordic 4-country retailer, and a design + furniture brand?

Three very different Danish Magento profiles, we’ve shipped all three and the scope differs sharply:

• København boutique (DKK 2-15M, B2C, single country), smallest viable Magento setup. Stack: MobilePay + Dankort + Klarna + Apple Pay, Moms 25%, Datatilsynet-aligned consent, Hyvä theme for mobile speed, PostNord + GLS shipping, simple e-conomic / Dinero accounting export. Build cost typically ~$5k. Hosted on Hetzner or Cloudways. NemHandel only if any B2G is involved.
• Nordic 4-country retailer (DKK 75M+, multi-country, mixed B2C+B2B), the “serious” tier. Stack: 4 Magento stores (DK+SE+NO+FI), per-country payment (MobilePay / Swish / Vipps / MobilePay-FI), 4 tax models (25% / 25% / 25% / 25.5%), per-country shipping (PostNord + Bring + Posti + GLS), ERP integration (Microsoft Dynamics 365 BC or NAV typical), B2B with CVR + Net-30, full NemHandel + PEPPOL for the Nordic public sector. Build cost $20k, $60k. Hosted on AWS Stockholm or Adobe Commerce Cloud.
• Design + furniture brand (DKK 15-200M, AOV-heavy, brand-led), Bolia / HAY / Carl Hansen / Fritz Hansen profile. Stack: bespoke Hyvä storefront (luxury image-heavy PDP, configurator for upholstery / wood options), Klarna BNPL essential (high AOV needs financing), MobilePay + Dankort, large-format shipping integrations (white-glove furniture delivery via dedicated carriers), B2B trade-account portal for interior designers, made-to-order workflow. Build cost $15k, $50k.

The audit step exists exactly to figure out which of these three profiles you fit (or which hybrid) before quoting.