What’s the right setup for a luxury Swiss watch store with B2B + DTC?
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Magento Developer Switzerland
Luxury watches are the canonical Swiss e-commerce vertical — high AOV (CHF 2k–500k), strict authorised-dealer rules, B2B (boutiques / retailers) + DTC (collectors) on the same catalog. Setup:
- Adobe Commerce (or Open Source + B2B-features extension) for the
companyentity — authorised dealers ascompanyrecords with credit limits and customer-specific pricing. - Catalog gating: limited-edition / haute-horlogerie SKUs hidden from DTC, visible to verified B2B accounts only.
- Payments: Datatrans or Wallee for high-AOV cards (3DS2 strong-auth), IBAN bank-transfer for B2B, TWINT only on <CHF 1k accessories.
- Authentication: serial-number + warranty registration on PDP, with optional NFC chip-tap (we’ve built this).
- FINMA / AML: for >CHF 100k orders the “Geldwäschereigesetz” (anti-money-laundering act) requires identity verification — we wire Onfido or Veriff into checkout.
- Multi-language: DE / FR / IT / EN baseline, optional ZH-Hant + Arabic for international collectors.
Typical timeline: 8–12 weeks. Enterprise tier above is sized for this.
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