Should I migrate to Hyvä for my Dubai luxury / jewellery store?

Almost certainly yes if you’re on Luma. Dubai luxury + jewellery shoppers convert dramatically better on fast image-rich stores:

• Lighthouse 95+ on Hyvä vs typically 35–55 on Luma luxury themes (heavy gallery + zoom JS) — Google ranks fast pages higher for “jewellery dubai” / “watches dubai” queries.
• Hyvä Checkout loads in < 1s — 50% lower bounce vs Magento Luma checkout, especially mobile (which is > 70% of UAE traffic).
• Native Arabic RTL — Tailwind RTL works flawlessly out-of-the-box. Luma RTL needs heavy custom CSS.
• Tabby / Tamara widgets render natively without the React/jQuery double-render Luma has.
• High-res PDP galleries with lazy-loaded WebP/AVIF — critical for jewellery zoom & 360-spin without killing mobile data.

Typical migration timeline: 4–6 weeks. Conversion lift in the first 90 days post-launch is usually 8–25% from speed alone — then optimisation work compounds it. See our Hyvä service page for fixed-price tiers.