Chat on WhatsApp

Should I add Hindi / Urdu / Tagalog for expat-segment Magento?

UAE has ~89% expat population — Indians ~38%, Pakistanis ~13%, Filipinos ~7%. Whether you add their languages depends on your category:

  • Yes — FMCG / groceries / mobile recharge / remittance / household services. Hindi + Urdu + Tagalog massively reduce drop-off for these segments.
  • Maybe — fashion / lifestyle / electronics. AR + EN usually enough; Hindi can help on Carrefour-tier mass retail.
  • No — luxury / jewellery / B2B / government. AR + EN cover > 95% of buying decision-makers.

Magento handles 4+ language stores cleanly via store-views with shared catalogue:

  1. One website, four store_views (ar_AE / en_US / hi_IN / tl_PH).
  2. Language-switcher in header with flag + native script (English / العربية / हिन्दी / Filipino).
  3. One PIM, four sets of attribute translations.
  4. hreflang strip linking all four for SEO.

Hyvä supports this out-of-the-box.

Was this helpful?