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How do you plan for Ramadan + Eid + Abu Dhabi Grand Prix + IDEX + UAE National Day peak?

Abu Dhabi’s peak calendar is different from Dubai’s and we plan for all of them. Ramadan + Eid al-Fitr (Mar, May lunar) drives F&B + fashion + gifting at 15-25× normal load, iftar (sunset, ~7 PM GST) + suhoor (4 AM GST) spikes. UAE National Day (Dec 2), Abu Dhabi as federal capital is the primary patriotic-retail city, flag-merch + national-colour fashion + gifting peaks Nov 25, Dec 5. Abu Dhabi Grand Prix Yas F1 (Nov, Dec) drives luxury retail + hotel commerce + Yas Mall traffic 3-4×. IDEX (Feb), International Defence Exhibition, world’s 3rd largest defence trade-fair, hosted in Abu Dhabi, drives EDGE Group + defence-supplier B2B Magento 5-10×. Saadiyat cultural season (Oct, Apr) drives museum-merch DTC. Hub71 demo days drive startup-portfolio commerce. Our playbook: pre-warm Cloudflare / G42 / Azure UAE North across MENA edges, scale RDS read-replicas + Redis 3× baseline, dual-rail FAB + NI failover, synthetic checkout monitoring every 60s, pre-fan FTA VAT cache, war-room rotations.

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