Cost + timeline + credentials, what should I expect?

Realistic ranges for a chocolate / confectionery DTC brand at $500k, $10M GMV:

• Audit: $499 fixed-fee, ~20h @ $25/hr. 5 business days. Cold-chain readiness, gifting calendar capacity audit, B2B share + corporate-gifting workflow review, allergen attribute schema, personalization stack, performance baseline. Written report + Loom walkthrough + roadmap.
• Sprint / build: $4,999 fixed-fee, ~200h @ $25/hr. 6 weeks. Cold-chain shipping rules + Shippo Weather API + ice-pack auto-add + gifting calendar + capacity-gated SKUs + Hyvä PDP refresh with origin storytelling. Right-size for $500k, $2M brands.
• Full Magento + Hyvä rebuild: $25k, $70k. 8-14 weeks. Adds B2B corporate gifting (+$8k, $15k), multi-region + customs (+$8k, $15k), full personalization stack with live preview (+$5k, $10k), allergen + cert traceability (+$3k, $8k).
• Custom enterprise: Quoted. Multi-week engagement for brands above $10M GMV with corporate + international + headless ambitions.
• Hosting: $400, $1,500/mo on Cloudways / dedicated. Chocolate needs over-provisioned for Valentine’s + Christmas spikes, assume 8-12x base traffic during peak. CDN (Cloudflare / Akamai) mandatory.
• Ongoing: $1.5k, $5k/mo retainer for through-season ops (gifting calendars, post-peak iteration, corporate B2B onboarding).

Credentials: Adobe-Certified Magento + Hyvä developer. 7+ food / consumable DTC builds shipped in 8 years. Public Upwork reviews. References on request from chocolate / specialty-food clients. I cite real platforms (Vosges, Tony’s, Sugarfina, See’s) because I’ve worked alongside / against them and know the patterns that work vs. don’t.