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What does the cost comparison actually look like at $5M GMV?

Apples-to-apples at $5M GMV with 5k SKUs and a B2B mix:

  • BigCommerce Pro / Enterprise: $399, $2,000+/mo plan + B2B Edition (~$2,000+/mo) + apps ($300, $800/mo for ERP, search, reviews, tax) + theme dev ($5k, $15k one-off). Annualised: ~$50k, $80k/yr excluding payment-processor fees (BC takes 0% per-tx; processor still does 2.4-2.9%).
  • Magento Open Source: $0 license + hosting ($300, $1,500/mo on AWS / Cloudways / managed) + DevOps retainer ($1,500, $5k/mo) + extensions ($3k, $10k one-off + $200, $500/mo updates) + theme on Hyvä ($8k, $25k one-off). Annualised: ~$40k, $80k/yr.
  • Adobe Commerce: $30k, $60k/yr license at this GMV band + $20k, $50k hosting (Adobe Commerce Cloud or self-managed) + dev. ~$80k, $140k/yr.

Net: BigCommerce Pro vs Magento Open Source on Hyvä is roughly the same money at $5M GMV. Adobe Commerce is the premium tier. Move the GMV to $25M and the gap inverts, Magento OS gets cheaper relative to BC Enterprise.

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