Can I redesign during migration or should it be like-for-like?

Q: Can I redesign during migration or should it be like-for-like?

Both options work — we recommend based on store maturity:Like-for-like rebuild (default): pixel-perfect M2 theme matching the M1 design. Lowest risk for SEO + UX continuity. No A/B variable to confuse migration metrics. Choose this if your M1 design still converts well.Migrate + redesign: combine the migration with a fresh design (or move to Hyvä for the perf bonus). Only ~20% more time and cost than like-for-like, and you get a 2-for-1 project. Choose this if your M1 design is dated, mobile-weak, or pre-Core-Web-Vitals.Pre-migration A/B testing on staging proves the new design converts at least as well before cutover — we won’t ship a redesign that hurts revenue.

Question

Accepted Answer

Both options work — we recommend based on store maturity:

Like-for-like rebuild (default): pixel-perfect M2 theme matching the M1 design. Lowest risk for SEO + UX continuity. No A/B variable to confuse migration metrics. Choose this if your M1 design still converts well.
Migrate + redesign: combine the migration with a fresh design (or move to Hyvä for the perf bonus). Only ~20% more time and cost than like-for-like, and you get a 2-for-1 project. Choose this if your M1 design is dated, mobile-weak, or pre-Core-Web-Vitals.

Pre-migration A/B testing on staging proves the new design converts at least as well before cutover — we won’t ship a redesign that hurts revenue.