Is Adobe Commerce’s $30k+/yr license still worth it in the AI era?

Depends entirely on your B2B + compliance needs. If you’re a regulated industry (pharma, defense, multi-region B2B) at > $25M GMV, yes, the B2B Companies module, content staging, SLA, and Adobe Commerce Cloud’s Fastly + 24/7 support justify the license. If you’re a sub-$10M-GMV DTC store paying the license for product recommendations and Page Builder, no, you can do all of that on Magento Open Source + Hyvä + a good developer for a fraction. Expect Adobe to shift to usage-based pricing within 18-24 months as the license-only value erodes. If you’re on Adobe Commerce today, push for a usage-based deal at renewal.