How much does Hyvä cost vs Luma — license + dev?

Luma: $0 license, ships with Magento Open Source. The cost is in performance work afterwards — a Luma store usually needs $5 – 15k of optimisation to claw the Lighthouse score above 60.

Hyvä: $1,000 – $2,000 one-time license per store (per major version), then you own the code forever — no per-seat, no SaaS fee. Migration dev runs $5 – 20k depending on customisation depth and extension count. Greenfield builds tend to be cheaper than migrations because there’s no porting work.

3-year TCO: Hyvä typically wins by $5 – 30k once you factor in the conversion lift (8 – 25%) and the avoided performance-tuning bills. Stores with strong organic traffic break even fastest because every second of LCP improvement compounds across millions of pageviews.