My webhooks stopped firing or got deactivated, why?

BigCommerce deactivates a webhook after repeated non-2xx responses from your endpoint. So if order/created or product/updated stops reaching your system, the root cause is usually a slow or erroring endpoint, an SSL/timeout issue, or a payload your handler can’t parse. We check the webhook delivery history, fix the endpoint so it returns 200 fast, re-subscribe the events, and add retry handling so a single blip doesn’t kill the integration.