Should we go headless / GraphQL for B2B?

Q: Should we go headless / GraphQL for B2B?

It depends on what you’re building. Magento ships a full GraphQL B2B API covering companies, quotes, requisition lists, shared catalogues, and customer-specific prices. Use cases that justify headless:Sales-rep mobile app — reps quote, order, and track orders on the road.Buyer portal app — large customers want a branded ordering app.Dealer / distributor portals — embedded in their existing systems.Composable commerce — Magento as commerce engine, separate frontend (Next.js, Nuxt, Hyvä).Headless adds complexity (separate frontend deploy, GraphQL caching, auth flows). For 70% of B2B stores, the Hyvä theme on top of Adobe Commerce hits the same speed targets without the headless overhead. We assess both routes in the audit.

Question

Accepted Answer

It depends on what you’re building. Magento ships a full GraphQL B2B API covering companies, quotes, requisition lists, shared catalogues, and customer-specific prices. Use cases that justify headless:

Sales-rep mobile app — reps quote, order, and track orders on the road.
Buyer portal app — large customers want a branded ordering app.
Dealer / distributor portals — embedded in their existing systems.
Composable commerce — Magento as commerce engine, separate frontend (Next.js, Nuxt, Hyvä).

Headless adds complexity (separate frontend deploy, GraphQL caching, auth flows). For 70% of B2B stores, the Hyvä theme on top of Adobe Commerce hits the same speed targets without the headless overhead. We assess both routes in the audit.