How does ACC pricing actually work?

Adobe doesn’t publish list prices, but the formula is roughly: base licence (tied to your GMV tier — typically $40k-$200k/year) + infrastructure (compute, bandwidth, storage — typically $1k-$15k/month) + add-ons (extra environments, B2B module, AI services, etc.). Real total: Starter stores pay $5k-$30k/year all-in, Pro stores pay $50k-$300k/year+. The bill grows quickly with traffic and bad caching — which is why our cost-optimisation pass typically pays for itself within 2-3 months from invoice savings alone.