License pricing, is it really tiered by GMV?
Categories:
Adobe Commerce vs Magento Open Source
Yes, but the tiers aren’t public, Adobe quotes per-deal. What I’ve seen in the wild (2024-2026):
- Adobe Commerce (self-hosted), low-GMV tier: ~$22-35k/yr. Stores up to ~$1M GMV.
- Adobe Commerce, mid-GMV tier: ~$35-60k/yr. Stores $1-25M GMV.
- Adobe Commerce, high-GMV tier: $60-120k+/yr. Stores $25M+ GMV.
- Adobe Commerce Cloud, Starter: ~$50-80k/yr (license + bundled infra).
- Adobe Commerce Cloud, Pro: $80-250k+/yr (multi-env, dedicated infra, full SLA).
The tiers ratchet on revenue audit (annual). If your GMV grows past the threshold, Adobe will renegotiate at renewal, this catches a lot of fast-growth stores by surprise. Always model the next two tiers when budgeting.
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