License pricing — is it really tiered by GMV?

Yes, but the tiers aren’t public — Adobe quotes per-deal. What I’ve seen in the wild (2024–2026):

• Adobe Commerce (self-hosted), low-GMV tier: ~$22–35k/yr. Stores up to ~$1M GMV.
• Adobe Commerce, mid-GMV tier: ~$35–60k/yr. Stores $1–25M GMV.
• Adobe Commerce, high-GMV tier: $60–120k+/yr. Stores $25M+ GMV.
• Adobe Commerce Cloud, Starter: ~$50–80k/yr (license + bundled infra).
• Adobe Commerce Cloud, Pro: $80–250k+/yr (multi-env, dedicated infra, full SLA).

The tiers ratchet on revenue audit (annual). If your GMV grows past the threshold, Adobe will renegotiate at renewal — this catches a lot of fast-growth stores by surprise. Always model the next two tiers when budgeting.