Magento's B2B Story in 2026 — The Winning and Losing Segments
After scoping 14 B2B builds across Magento, Shopify Plus, and BigCommerce in the last 18 months, the platform comparison is no longer a tribal flame war — it is segmentable. Magento Commerce B2B crushes the alternatives on multi-buyer company accounts, complex quote-to-order workflows, and hybrid B2C-B2B checkouts. It loses, badly, on low-touch self-serve signup, headless mobile apps, and small distributors under $500k GMV. This article walks each segment with real module names, real pricing, and a decision matrix you can hand to a merchant.