Athens fashion boutique vs Thessaloniki B2B vs Aegean tourism store, what changes?

Q: Athens fashion boutique vs Thessaloniki B2B vs Aegean tourism store, what changes?

Three real archetypes, three very different builds:Athens fashion boutique (€100k, €500k), Hyvä / Luma DTC, mobile-first (Greek shoppers are ~75% mobile), Alpha Bank Pay + Klarna + Stripe the right mix, Skroutz feed essential, instagram-shopping wired, Mondial Relay-equivalent (BOX NOW / ACS smart-points) for pickup. Image-heavy PDPs → WebP + AVIF for Core Web Vitals.Thessaloniki B2B / industrial (€500k, €5M), Adobe Commerce B2B, AFM-validated trade accounts, Net-30 / Net-60 invoices, ΦΠΑ reverse-charge for cross-border (Balkans), VIES on every order, ERP integration (SoftOne / Entersoft / Epsilon Net) for stock + pricing, customer-specific catalogues + negotiated-price approval workflows. myDATA real-time non-negotiable.Aegean tourism-driven store (Mykonos / Santorini / Crete), tourism inventory (olive-oil hampers, hospitality decor, jewellery, marine), Aegean-island reduced ΦΠΑ handling for shipping to certain islands, multi-currency (EUR + USD + GBP for tourist buyers post-trip), hotel-coupled cross-sell, multi-language (Greek + English + German + French at minimum), seasonal stock flow (May, Oct peak).We scope each in the audit step, one project plan doesn’t fit all three.

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Accepted Answer

Three real archetypes, three very different builds:

Athens fashion boutique (€100k, €500k), Hyvä / Luma DTC, mobile-first (Greek shoppers are ~75% mobile), Alpha Bank Pay + Klarna + Stripe the right mix, Skroutz feed essential, instagram-shopping wired, Mondial Relay-equivalent (BOX NOW / ACS smart-points) for pickup. Image-heavy PDPs → WebP + AVIF for Core Web Vitals.
Thessaloniki B2B / industrial (€500k, €5M), Adobe Commerce B2B, AFM-validated trade accounts, Net-30 / Net-60 invoices, ΦΠΑ reverse-charge for cross-border (Balkans), VIES on every order, ERP integration (SoftOne / Entersoft / Epsilon Net) for stock + pricing, customer-specific catalogues + negotiated-price approval workflows. myDATA real-time non-negotiable.
Aegean tourism-driven store (Mykonos / Santorini / Crete), tourism inventory (olive-oil hampers, hospitality decor, jewellery, marine), Aegean-island reduced ΦΠΑ handling for shipping to certain islands, multi-currency (EUR + USD + GBP for tourist buyers post-trip), hotel-coupled cross-sell, multi-language (Greek + English + German + French at minimum), seasonal stock flow (May, Oct peak).

We scope each in the audit step, one project plan doesn’t fit all three.