Cost comparison at $1M GMV, which actually wins?

$1M is roughly the crossover point. Below it, Woo is clearly cheaper; above it, Magento amortises better. Numbers:

WooCommerce 3-year TCO at $1M: Woo plugin $0. WordPress hosting (Cloudways / Kinsta WooCommerce plan) $80, $300/mo → $3k, $11k. Paid plugins (Yoast Premium, ACF Pro, WPML, Wholesale Suite, AffiliateWP, payment add-ons) $300, $2k one-time + $400, $1.5k/yr renewals → $1.5k, $6.5k. Theme $80, $500. Dev work $5k, $25k. Total: ~$10k, $45k.

Magento Open Source 3-year TCO at $1M: Magento $0. Hosting (Cloudways Magento / dedicated) $200, $700/mo → $7k, $25k. Hyvä theme licence $1,000, $2,000. Contact me on WhatsApp for a quote. I reply within one working day with scope, price and timeline. Search / monitoring $100, $400/mo → $3.5k, $14k. Total: ~$60k, $190k.

So at $1M GMV WooCommerce is 4-5x cheaper. Contact me for a quote. The two lines cross around $1M, $2M.