B2B wholesale on the same Magento as DTC — feasible?

Yes, and it’s the right architecture for fashion brands selling both retail and direct.

On Adobe Commerce: native B2B Companies module. Wholesale buyers register companies, get tier-priced catalogs, hidden trade categories, multi-step quote approvals, Net-30 invoicing, requisition lists for buyer reps, line-sheet PDF export. Same SKU pool as DTC, same checkout, totally different pricing visibility.

On Open Source: customer-group price rules + hidden categories + extensions like Aheadworks B2B Suite, Amasty Company Accounts, or Magenest B2B. Cost: ~$800–$2,500 one-time vs ~$30k+/yr for Adobe Commerce. Trade-off: native B2B is more polished, third-party is more flexible.

Either way the architecture is the same: shared inventory (one stock item per variant; both DTC and wholesale draw from it), customer-segment-based pricing (DTC sees retail price, wholesale sees trade price), hidden trade catalogs (line-sheets that DTC visitors never see), customer-group-aware checkout (Net-30 + ACH + PO-number for wholesale, card-only for DTC).

Net-30 invoicing typically routes through Apruve, Resolve, or TreviPay — they underwrite the credit and pay you on day 1, customer pays them on day 30.