How do I handle TRY inflation, monthly catalog repricing automation in Magento?

Turkish Lira lost 50%+ value against USD/EUR between 2024 and 2026. If you reprice annually (or worse, set TRY prices once and forget), your margins evaporate in weeks. Monthly repricing isn’t optional, it’s mandatory survival.

The Magento automation we ship:

• USD/EUR base-price + monthly FX multiplier, store each SKU’s “true cost” in USD or EUR, then apply a monthly-updated FX rate (TCMB, Turkish Central Bank, daily reference rate is free) to derive TRY storefront price.
• Bulk price rules, Magento Catalog Price Rules with date-bound priority. We schedule a monthly cron that updates the FX multiplier and triggers full reindex.
• Competitor monitoring, scrape Trendyol + Hepsiburada listings for your top-100 SKUs daily, flag when a competitor is 10%+ below you, surface in a Magento dashboard for the merchant to review.
• Markup floor / ceiling, enforce min-margin per category (e.g. never sell apparel below 35% margin even if FX moves) and max-spike caps (don’t shock-price a customer mid-day).
• Marketplace sync, same repriced TRY value pushed to Trendyol / Hepsiburada / n11 / Pttavm feeds within 15 minutes of update.
• Audit log, every price change recorded with old/new/reason/source so accounting can reconcile to KDV filings.

We’ve shipped this exact pipeline on three TR stores in 2025 alone, margin protection visible within the first month.