Magento for B2B wholesale: company accounts, quotes, Net-30, ERP-integrated distribution
B2B wholesale on e-commerce isn’t B2C with a discount code. You need company accounts with role-based purchasing, negotiated quotes, requisition lists, customer-segment catalogs, Net-30 invoicing, ERP-integrated stock + pricing, and ACH payment. Magento is the only platform that ships this stack natively or via lightweight extensions. I’ve shipped 40+ B2B stores in 8 years.
- Companies + multi-buyer roles + role-based purchase approval
- Negotiated quotes + requisition lists + recurring orders
- ERP-integrated pricing + stock (NetSuite / SAP / Tally / Odoo)
Companies, Net-30, requisition, ERP — the four numbers that decide your platform
Pretty product pages don’t move wholesale orders — the back-of-house stack does. Here are the four pillars that decide whether your distributors actually use the portal you build for them.
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Companies Multi-buyer accounts
One company → N buyers with role-based purchase approval thresholds. Adobe Commerce B2B native; Open Source via Mageworx Companies + Aitoc Quote Workflow ($1–3k one-time, vs $30k+/yr AC license).
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Net-30 Invoicing built-in
B2B buyers expect Net-30/60/90 invoicing, not card payment. Magento Customer-Segment Net-30 + ERP-pushed invoicing handles this. ACH (US) / SEPA (EU) / NEFT (India) for bulk payment.
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Requisition Lists + recurring orders
Wholesalers reorder the same SKUs monthly. Requisition lists let buyers save lineups; subscription module enables auto-recurring orders. Saves 20–30% admin time.
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ERP Pricing + stock from source
Wholesale catalogs change weekly. ERP integration (NetSuite / SAP / Tally / Odoo / Microsoft Dynamics) pushes pricing + stock into Magento; orders flow back. Single source of truth.
Six features every B2B wholesale Magento build ships with
Not a feature wishlist — the stack I actually deliver on every B2B wholesale project, with the trade-offs for each.
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Company accounts + roles
Adobe Commerce B2B Companies module is native — multi-buyer companies, role hierarchy (Buyer / Approver / Company Admin), and per-role purchase thresholds with approval routing. Open Source coverage via Mageworx Companies, Aitoc Quote Workflow, or a custom build at $3–6k. The wholesale-relevant detail: each company can carry its own tax-exempt status, payment terms, sales rep, and segmented catalog — all toggled per company-account, not globally.
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Quote workflow + Net-30
Negotiated quotes with full draft → revise → approve → place lifecycle. Buyers request a quote on a cart, sales rep counter-prices line by line, customer approves, order is placed on Net-30 terms. Quote PDFs auto-generate with company logo + payment-terms footer; expiry rules (7/14/30 days) prevent stale pricing. Net-30 invoices push to your ERP for AR aging and dunning — no manual re-keying.
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Requisition lists + recurring orders
Wholesalers reorder the same SKU lineup monthly. Requisition lists let a buyer save a 50-line cart as “Q4 reorder”, then place it in one click next month. For SKUs that auto-replenish (cleaning supplies, packaging, consumables), Subscriptions extensions schedule recurring orders monthly / quarterly. Cuts buyer admin time 20–30% and reduces the “forgot to reorder” stockouts that hurt distributor relationships.
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Customer-segment pricing
Different prices per buyer-tier (Bronze / Silver / Gold / Platinum), hidden catalogs per segment, volume-tier discounts (10% at 100 units, 18% at 500, 25% at 1,000), and per-account special prices. Layered with cart-rule promotions for seasonal pushes. The wholesale reality: a single SKU might have 12 different prices across your buyer base — Magento handles this without per-customer manual price-list maintenance.
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ERP integration
NetSuite (SuiteScript) / SAP (S/4HANA + IDoc) / Tally (XML over HTTP) / Odoo (XML-RPC) / Microsoft Dynamics 365 (OData) connectors push pricing + stock + customer master into Magento; orders + invoice events flow back. Real-time webhooks for stock + price; nightly batch for customer master. The single source of truth stays in your ERP — Magento becomes a thin commerce front, not a duplicate ledger.
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Bulk order + ACH/SEPA
CSV upload of order line-items handles 5,000+ rows in a single go (we’ve done 12k for a paper distributor). SKU validation, price-snapshot, and stock-check happen pre-submit so buyers see issues before placing. Payment: ACH (US, via Stripe / Authorize.Net), SEPA (EU, via Stripe / Mollie), NEFT / IMPS (India, via Razorpay). Order minimums per buyer-segment ($500 floor for new accounts, $50 floor for verified Gold tier) enforce wholesale-margin rules.
From audit to stabilisation in five disciplined steps
Same five-step rhythm I’ve run on every B2B wholesale build. Predictable cadence, no scope drift, no re-platform surprises.
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01
Audit
Two-week audit of current state — companies + multi-buyer setup, ERP integration coverage, customer-segment pricing logic, quote-workflow gaps, Net-30 reconciliation. We map what’s there, what’s broken, what’s missing vs the wholesale-distributor playbook.
Gap inventory + scope -
02
Plan
Companies hierarchy (parent → child → buyers), role-permission matrix, quote-workflow state machine, ERP-sync schema (which fields, which direction, batch vs real-time), customer-segment pricing rules, and the requisition-list / subscription split. Architecture doc + Figma wireframes signed off before any code is written.
Architecture sign-off -
03
Build
Companies module configured / extended, quote-workflow with PDF generation, ERP connector with retry + idempotency, segment pricing layered with volume tiers, requisition lists + subscriptions, ACH/SEPA/NEFT payment hookups, bulk-order CSV uploader. Two-week sprints, demo at the end of each.
UAT-ready build -
04
Deploy
UAT cohort of 3–5 buyer companies actually placing live orders for 2 weeks before cutover. ERP cutover scheduled for low-volume window, with a rollback path. Sales-rep + buyer-admin training delivered as 30-min Loom videos plus a written runbook for the AR / finance team.
Cutover + go-live -
05
Stabilise
Monitor quote → order conversion, approval-workflow drop-off, ERP-sync error rate, and bulk-order completion. Refine threshold rules + approval routing based on real usage. Optimize the slowest 20% of segment-pricing rules. 90-day stabilisation period included; ongoing retainer optional.
Tuned + retained
Three scenarios — pick the one that sounds like your business
Most wholesalers fall into one of these. If your context matches, skip the deep dive and go straight to scoping. If not, the form below gets you a written recommendation.
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Most wholesalers land here
Pick Magento
Pick Magento for B2B wholesale if…
- B2B share above 40% of revenue
- Multi-tier pricing across buyer segments
- ERP integration (NetSuite / SAP / Tally / Odoo) is mandatory
- Companies need multi-buyer accounts with role-based approval
- Net-30 / Net-60 invoicing is the standard payment
- Requisition lists + recurring orders are core to your buyers
- Bulk-order CSV upload is a frequent flow (5,000+ rows)
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Stick with Shopify Plus B2B
Stick with Shopify Plus B2B if…
- B2B share under 30% — mostly D2C with B2B as add-on
- Simple buyer model (one buyer per company)
- No ERP integration needed (or Celigo middleware is fine)
- Quote workflow is single-level approval at most
- Customer-specific pricing is "wholesale price + Net-30" only
- Want managed SaaS — no DevOps team
- Time-to-launch matters more than long-term flexibility
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Adobe Commerce vs Open Source
Adobe Commerce vs Open Source for B2B
- Adobe Commerce B2B native at $30k+/yr license
- Pays for itself above $10M GMV with full B2B usage
- Open Source + extensions covers ~80% of features
- Open Source extension stack runs ~$5k one-time
- Pick AC if you need vendor-supported B2B + 24/7 SLA
- Pick OS if you have a dev team or retainer in place
- ACC (Cloud) sits between — managed but Magento-flexible
Get a written B2B-wholesale-fit scope in 24 hours
Tell me your platform, GMV, B2B share, ERP, and the main pain. I’ll send a written scope + ballpark by email and include a 30-min call link if a deeper conversation would help.
We will get back to you shortly.
What working with me on a B2B wholesale build looks like
Same approach that’s on this page has shipped 40+ B2B wholesale stores. Reviews are public on Upwork — links on each card.
Serving wholesale distributors across
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- Netherlands
- India